Real World Strategies You Need to Know
Writing a solid project proposal is one thing, but presenting it to stakeholders is a whole other matter. Your proposal might make sense on paper, but even the best ideas can fall flat if they’re not presented the right way.
Arming yourself with a few key tips will go a long way towards helping you present a project proposal that earns attention, builds credibility, and gets approval. So, let’s dive in to some real-world presentation strategies that work.
Strategy #1: Knowing Your Audience Is Key
Different stakeholders care about different things, so a one-size-fits-all presentation will just not cut it. Ask yourself, Who am I presenting to? Once you’ve answered that question, keep in mind:
Executives want the big picture – tell them how the project aligns with strategic goals, what the ROI is, and any risks they need to consider. Keep your delivery fast, confident, and to the point.
Sponsors want to know if the project is feasible – tell them how much effort will it take, who needs to be involved, and where you’ll need their support.
Your Team wants clarity on timelines, tools, and responsibilities – give them details on how the project will impact their workload.
When you tailor you proposal to your audience, you’ll not only keep their attention, you’re also be more likely to get their buy-in.
Strategy #2: Anticipate Questions and Prep for Them
Questions are a good sign – they mean your audience is listening, engaged, and thinking critically about what you’ve presented. What’s key is intentionally preparing for questions by brainstorming in advance and prepping clear, confident responses.
While you can’t predict every question, you can prep for common questions about:
Budget concerns: “What’s driving the cost?” “Is there any flexibility?”
Resource availability: “Do we have the right people for this?” “What happens if someone gets pulled away?”
Risks and mitigation plans: “What could go wrong, and how will we handle it?”
Competing priorities: “How does this fit with the other initiatives we already have underway?”
Timing: “Why now?” “Can this wait?” “What’s the urgency?”
Stakeholders aren’t expecting you to have all the answers, but they want evidence that you’ve done the thinking. When you can discuss your proposal with clarity and composure it will build trust and show you’re ready to lead.
More Strategies for Presenting Project Proposals
These are only two of the real world strategies I have for you – but I put together a video that covers several more in depth. It looks at:
How to ensure your proposal is clear, compelling, and visually easy to follow.
How to structure your delivery to make it flow, feel clear, and actually get results.
Why you need to practice – and the right way to do that.
How to convey confidence and command the room, even when you’re nervous.
The crucial steps you need to take right after you present.
Follow me over to YouTube for the full breakdown of these strategies, and get ready to present your proposal in a way that earns you trust, buy-in, and a green light to move forward.
Cheers,
Adriana Girdler, PMP | Creator of Slay Project Management™
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